finansave
Product marketing and onboarding experience for an israeli insurance technology company, focused on trust, clarity, and conversion across mobile and desktop.
Nov 2025
Timeline
UX research
Information architecture
Interaction modeling
Mobile & desktop UX/UI
Visual system definition
Responsibilities
Product Design
UX Strategy
Interaction Design
Information Architecture
Visual Design
Disciplines
Tools
Figma
Adobe CS
Nano Banana
Build immediate trust and credibility
Simplify complex financial information
Cleary communicate the underlying technology
Support conversion without aggressive sales patterns
Opportunity
Insurance platforms often overwhelm users with complex terminology, unclear pricing, and limited transparency. As a result, users struggle to understand value, hesitate to trust the service, and frequently abandon early in the funnel.
Challenge
Key Insight
Users don’t need more insurance options — they need clarity and confidence before committing.
Demonstrating Technology
To support trust and understanding, the experience includes a lightweight product preview embedded within the page.
The mobile interface illustrates how users connect accounts, view financial summaries, and receive automated savings insights — helping translate abstract promises into a tangible product experience.
Key Design Decisions
Clarity over density
Information was broken into short, scannable sections to reduce cognitive load.
Trust before conversion
Security, transparency, and technology messaging appear before pricing or lead capture.
Mobile-first structure
Hierarchy and spacing were optimized for mobile, where most users discover financial services.
Measuring Success
Primary signals
CTA click-through rate
Scroll depth toward lead submission
Lead form completion
Secondary signals
Reduced bounce rate on mobile
Increased engagement with technology sections
Outcome
The final experience positions FinanSave as:
Trustworthy
Transparent
Technology-driven
By combining marketing clarity with visible product capability, the platform reduces friction in financial decision-making.
Reflection
With additional time, the next phase would include usability testing focused on financial comprehension and optimization of conversion touchpoints.
The guiding principle remained consistent:
financial decisions should feel calm, informed, and confident — not overwhelming.
Measuring Success
Primary signals
CTA click-through rate
Scroll depth toward lead submission
Lead form completion
Secondary signals
Reduced bounce rate on mobile
Increased engagement with technology sections
Outcome
The final experience positions FinanSave as:
Trustworthy
Transparent
Technology-driven
By combining marketing clarity with visible product capability, the platform reduces friction in financial decision-making.
Reflection
With additional time, the next phase would include usability testing focused on financial comprehension and optimization of conversion touchpoints.
The guiding principle remained consistent:
financial decisions should feel calm, informed, and confident — not overwhelming.
Opportunity
finansave
Insurance platforms often overwhelm users with complex terminology, unclear pricing, and limited transparency. As a result, users struggle to understand value, hesitate to trust the service, and frequently abandon early in the funnel.
Challenge
Build immediate trust and credibility
Simplify complex financial information
Cleary communicate the underlying technology
Support conversion without aggressive sales patterns
Product marketing and onboarding experience for an israeli insurance technology company, focused on trust, clarity, and conversion across mobile and desktop.
Nov 2025
Timeline
Responsibilities
Product Design
UX Strategy
Interaction Design
Information Architecture
Visual Design
Disciplines
UX research
Information architecture
Interaction modeling
Mobile & desktop UX/UI
Visual system definition
Tools
Figma
Adobe CS
Nano Banana
Key Insight
Demonstrating Technology
Key Design Decisions
Users don’t need more insurance options — they need clarity and confidence before committing.
To support trust and understanding, the experience includes a lightweight product preview embedded within the page.
The mobile interface illustrates how users connect accounts, view financial summaries, and receive automated savings insights — helping translate abstract promises into a tangible product experience.
Clarity over density
Information was broken into short, scannable sections to reduce cognitive load.
Trust before conversion
Security, transparency, and technology messaging appear before pricing or lead capture.
Mobile-first structure
Hierarchy and spacing were optimized for mobile, where most users discover financial services.
Figma
Adobe CS
Nano Banana
Tools
UX research
Information architecture
Interaction modeling
Mobile & desktop UX/UI
Visual system definition
Timeline
Nov 2025
Product marketing and onboarding experience for an israeli insurance technology company, focused on trust, clarity, and conversion across mobile and desktop.
finansave
Responsibilities
Opportunity
Clarity over density
Information was broken into short, scannable sections to reduce cognitive load.
Trust before conversion
Security, transparency, and technology messaging appear before pricing or lead capture.
Mobile-first structure
Hierarchy and spacing were optimized for mobile, where most users discover financial services.
To support trust and understanding, the experience includes a lightweight product preview embedded within the page.
The mobile interface illustrates how users connect accounts, view financial summaries, and receive automated savings insights — helping translate abstract promises into a tangible product experience.
Users don’t need more insurance options — they need clarity and confidence before committing.
Key Design Decisions
Demonstrating Technology
Key Insight
Product Design
UX Strategy
Interaction Design
Information Architecture
Visual Design
Build immediate trust and credibility
Simplify complex financial information
Cleary communicate the underlying technology
Support conversion without aggressive sales patterns
Insurance platforms often overwhelm users with complex terminology, unclear pricing, and limited transparency. As a result, users struggle to understand value, hesitate to trust the service, and frequently abandon early in the funnel.
Disciplines
Challenge
Clarity over density
Information was broken into short, scannable sections to reduce cognitive load.
Trust before conversion
Security, transparency, and technology messaging appear before pricing or lead capture.
Mobile-first structure
Hierarchy and spacing were optimized for mobile, where most users discover financial services.