As the product designer for Netivei HaGalil, a transportation company focused on providing reliable public transit services in the Galilee region, I was tasked with creating a cohesive brand identity and a user-friendly website that reflects the company’s commitment to modernity, accessibility, and community-focused service. The goal was to design a brand and digital experience that not only communicates the company’s values but also enhances user engagement and satisfaction.
Design Philosophy
User-Centric Design : Every design decision was informed by user research, ensuring the brand and website meet the needs of public transit users. Key insights revealed the importance of clarity, accessibility, and eco-friendly messaging.
Modern Aesthetics : Clean, minimalist designs and a color palette that emphasizes sustainability (e.g., green) create a professional yet approachable brand image.
Responsive Experience : Ensured the webpage is fully responsive, providing an optimal experience across desktop, tablet, and mobile devices.
Impact
The Netivei HaGalil branding and webpage design have successfully achieved their goals:
Brand Recognition : The clean, modern logo and consistent visual identity make the brand instantly recognizable.
User Engagement : The webpage effectively communicates key features and benefits, encouraging users to engage with the service.
Accessibility : Clear CTAs and intuitive navigation ensure users can easily find the information they need.