lumos tech is a pioneering solar technology company dedicated to advancing sustainable energy solutions. As the lead designer, I was tasked with creating a brand identity that reflects the company’s commitment to innovation, sustainability, and progress. The goal was to design a cohesive visual system that communicates Lumos Tech’s mission of powering progress with solar energy.
objective
to create a brand identity that:
Effectively communicates lumo tech’s focus on sustainability and innovation.
Appeals to environmentally conscious consumers and businesses seeking renewable energy solutions.
Ensures versatility across various mediums, from digital platforms to physical installations.
Maintains a modern, professional aesthetic while incorporating meaningful symbolism.
Logo Design
Sunburst Icon : Designed a geometric sunburst to symbolize light and energy. Integrated a subtle recycling arrow within the sunburst to represent clean, renewable energy sourced from the sun.
Typography : Chose a modern, sans-serif font ("lumos tech") in lowercase for a friendly and approachable tone.
Color Palette : Developed a cohesive color palette featuring bright, energetic hues (e.g., vibrant yellows, oranges, and whites) to reflect light and innovation, paired with black and white for sophistication.
Application Across Touchpoints
Designed impactful visuals for billboards. The clean, bold typography and vibrant imagery ensure clarity and engagement, even from a distance.
Results
The lumos tech branding has been well-received, achieving the following outcomes:
Brand Recognition : The clean, memorable logo and consistent visual identity have helped Lumos Tech stand out in a competitive market.
User Engagement : The branding resonates with customers who value innovation and sustainability, driving engagement across digital and physical channels.
Versatility : The grid-aligned logo ensures seamless adaptation across various formats, from small business cards to large-scale installations.
Consistency : The cohesive branding system ensures that all marketing materials and products maintain a unified look and feel.