Sonic Keyboards launched SONIC CLUB , a vibrant community initiative aimed at engaging tech enthusiasts, gamers, and keyboard lovers. As the lead designer, I was tasked with crafting a cohesive line of merchandise that embodies the brand’s bold, playful, and modern aesthetic. The goal was to create a collection that not only reflects Sonic Keyboards’ premium identity but also appeals to a diverse audience through innovative design and creative storytelling.
objective
to design a versatile merchandise collection that:
Aligns seamlessly with Sonic Keyboards’ branding while maintaining a fun and approachable tone.
Appeals to both casual fans and dedicated enthusiasts, including tech-savvy individuals and fashion-conscious consumers.
Maintains consistency across various product types (apparel, accessories) while offering unique, creative elements.
Stands out in a competitive market filled with similar products.
Design Highlights
The bold, dynamic "SONIC" tag draws inspiration from the vibrant world of graffiti—a staple of pop culture that has become synonymous with self-expression, creativity, and rebellion. By incorporating this iconic style, the design aligns with current trends in streetwear and urban fashion, appealing to a youthful, trend-conscious audience.
Laurel Wreath Monogram : The "SC" monogram with a laurel wreath symbolizes achievement and prestige. This elegant detail adds sophistication to apparel like hoodies, jackets, and beanies, reflecting Sonic Keyboards’ premium identity while maintaining a modern aesthetic.
Results
The merchandise collection successfully achieved its goals:
Brand Engagement : The collection resonated with Sonic Club’s target audience, fostering a sense of community and pride among tech enthusiasts and gamers.
Sales Performance : The merch performed well, contributing to increased brand visibility and customer engagement.
Positive Feedback : Customers praised the designs for their creativity, quality, and attention to detail, reinforcing Sonic Keyboards’ reputation for excellence.
Explore the full experience live at sonickeyboards.com . The merch collection comes together to reflect the brand’s modern, tech-forward aesthetic and user-centric approach.